In this weeks lecture we were introduced to the world of the Ladybird publishing company.
Their first published work was done in 1914 after setting the company up with a trademark. The two people who made up the printing company name of Wills and Hepworth of Loughborough, was an ex bookshop owner Henry Wills and his business partner William Hepworth , during the first world war. The companies mission was to produce good, wholesome books for children to read and enjoy.
It was only really after the war that Ladybird books took a great step forward, according to their website the format of all books published for quite some time was a 56 page format made from one sheet of paper measured at 40inches to 30 inches. This standardised format made production easy and fast, the books were sold at twelve and a half pence in todays money and flew off the shelves. It was also a fool proof method of production in the post war years.
Their first published work was done in 1914 after setting the company up with a trademark. The two people who made up the printing company name of Wills and Hepworth of Loughborough, was an ex bookshop owner Henry Wills and his business partner William Hepworth , during the first world war. The companies mission was to produce good, wholesome books for children to read and enjoy.
It was only really after the war that Ladybird books took a great step forward, according to their website the format of all books published for quite some time was a 56 page format made from one sheet of paper measured at 40inches to 30 inches. This standardised format made production easy and fast, the books were sold at twelve and a half pence in todays money and flew off the shelves. It was also a fool proof method of production in the post war years.
The company knew that School/Educational books sold well, so they began to travel down this route of delivery. Although the books were educational, they were also pleasing the eye, due to the fact of the companies increased interaction with various illustrators of the time.
They got various specialists from their separate fields to write the books, these decisions by Ladybird made learning fun.
Since the beginning, this company's literary works have been published in over sixty languages and still creates beautiful pieces of work that are bought by millions today.
http://www.ladybird.co.uk/about-us/company-history/
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